Our Story

WTF4X4 is a family-owned business founded in 2023 by Etiaan in Ipswich, Australia. We are dedicated to providing a carefully curated selection of premium outdoor gear and apparel, purpose-built for the off-roading community.

Our product range—including rooftop tents, awnings, apparel, and accessories—combines durability, functionality, and comfort, ensuring our customers are equipped for every adventure without compromising on style. Each item is crafted from high-quality materials designed to withstand the rigours of off-road travel and outdoor exploration.

We recognise that off-roading is more than a pastime—it is a lifestyle and an expression of individuality. Our designs reflect this ethos, allowing enthusiasts to showcase their passion for adventure while relying on gear that performs when it matters most.

At WTF4X4, our mission is to support and celebrate the adventurous spirit of 4x4 lovers everywhere. We invite you to explore our collection and join a community that values quality, resilience, and the thrill of the journey.